Professor and Chair of Business Administration, National Taiwan University

Sunny S. Yang is Professor and Chair of Business Administration in the College of Management and is affiliated with the graduate field of Statistics, National Taiwan University. He previously served on the faculties of the University of Melbourne, University of Essex, University of Oslo, and University of SouthamptonHis substantive research lies in operations and supply chains, business models, and quantitative marketingHis main areas of methodological research interest concern game theory, operations research, and data science. Among other journals, his scientific articles have appeared in prestigious and leading journals such as the Manufacturing & Service Operations ManagementProduction and Operations ManagementJournal of RetailingEuropean Journal of Operational Research, and IEEE Transactions on Engineering ManagementHe received the finalist for the 2012 Future Research Leaders Scheme from the Economic and Social Research Council of UK, the 2017 International Outstanding Young Scholar Award from the Foundation for the Advancement of Outstanding Scholarship in Taiwan, and the 2019 Ta-Yu Wu Memorial Award from the Ministry of Science and Technology of Taiwan.



Room 514, Building Two, College of Management
No. 85, Sec. 4, Roosevelt Rd., Taipei 10617, Taiwan

Phone: +886 (02) 3366 1067
Email: sunnyyang@ntu.edu.tw
Faculty website: 
https://management.ntu.edu.tw/faculty/teacher/sn/309
Laboratory: Operations & Analytics Lab (oalab; 企業營運與商業分析實驗室; http://oalab.ba.ntu.edu.tw/)


EMPLOYMENT

  • Professor of Business Administration, College of Management, National Taiwan University, Taiwan, 2019-present
  • Affiliated Faculty, Master’s Program in Statistics, Center for General Education, National Taiwan University, Taiwan, 2018-present
  • Associate Professor of Business Administration, College of Management, National Taiwan University, Taiwan, 2017-2019
  • Associate Professor of Marketing (with permanency), Southampton Business School, University of Southampton, UK, 2015-2017
  • Adjunct Associate Professor of Entrepreneurship, Faculty of Mathematics and Natural Sciences, University of Oslo, Norway, 2015-2016
  • Senior Lecturer (equivalent to Associate Professor) in Strategy (with permanency), Essex Business School, University of Essex, UK, 2011-2015
  • Lecturer (equivalent to Assistant Professor) in Operations Management, Faculty of Business and Economics, University of Melbourne, Australia, 2007-2011

ADMINISTRATION AND SERVICE

  • Chair, Graduate Institute of Business Administration, College of Management, National Taiwan University, Taiwan, 2020-present
  • Chair, Department of Business Administration, College of Management, National Taiwan University, Taiwan, 2020-present
  • Director, Global MBA Program, College of Management, National Taiwan University, Taiwan, 2019
  • Director, Centre for Research in Digital and Data-Driven Marketing, Southampton Business School, University of Southampton, UK, 2016-2017
  • Associate Postgraduate Programme Director, Essex Business School, University of Essex, UK, 2011-2013

EDUCATION

  • Ph.D. in Management, Australian Graduate School of Management (AGSM), University of Sydney and University of New South Wales, Australia, 2008
  • Academy for Ph.D. Training in Statistics (APTS), University of Cambridge, University of Nottingham, University of Warwick, and University of Glasgow, UK, 2013
  • M.S. in Industrial Engineering, College of Engineering, National Taiwan University, Taiwan, 2001

RESEARCH INTERESTS

  • Areas: operations and supply chains, operations interfaces, business models, quantitative marketing
  • Methodologies: game theory, operations research, statistics, machine learning

TEACHING INTERESTS

  • Operations Strategy, Operations Management, Supply Chain Management, Business Model Innovation, Operations Science, Data Science 

JOURNAL PUBLICATIONS

  1. Yang, S. S., L. Chen. Is partial sourcing disadvantageous to startup suppliers under capacity-shortage threat? IEEE Transactions on Engineering Management, forthcoming.
  2. Yang, S. S., K. Hsieh. 2021. Supply chain investment and de-escalation of capacity competition. International Journal of Production Research 59(3) 942-958.
  3. Chen, W, C. Tseng, S. S. Yang. 2020. Improving hand hygiene process compliance through process monitoring in healthcare. Manufacturing & Service Operations Management 22(4) 645-867. (Lead article)
  4. Liu, Y., H. Xu, S. S. Yang, J. Zhang. 2018. Distributionally robust equilibrium for continuous games: Nash and Stackelberg models. European Journal of Operational Research 265(2) 631-643. 
  5. Yang, X., G. Cai, Y. Chen, S. S. Yang. 2017. Competitive retailer strategies for new market research, entry and positioning decisions. Journal of Retailing 93(2) 172-186.
  6. Chen, L., S. S. Yang. 2017. Are purchased-triggered donations advantageous with competition? Journal of the Operational Research Society 68(3) 237-252.
  7. Chen, L., Y. E. Liu, S. S. Yang. 2017. Process innovation and improvement: A competitive dynamics perspective. National Taiwan University Management Review 27(3) 1-32. (Lead article)
  8. Eng, T. Y., C. Kwong, S. S. Yang, G. Michelson. 2016. Special issue editorial: Entrepreneurial competencies of small and medium-sized enterprises. Journal of General Management 42(1) 1-3.
  9. Chen, L., Y. E. Liu, S. S. Yang. 2015. Robust supply chain strategies for recovering from unanticipated disasters. Transportation Research Part E: Logistics and Transportation Review 77 198-214. 
  10. Anderson, E. J., S. S. Yang. 2015. The timing of capacity investment with lead times: When do firms act in unison? Production and Operations Management 24(1) 21-41. 
  11. Yang, S. S., Y. E. Liu. 2015. Anticipated responses: The positive side of elicited reactions to competitive action. Journal of the Operational Research Society 66(2) 316-330. 
  12. Yang, S. S., E. J. Anderson. 2014. Competition through capacity investment under asymmetric existing capacities and costs. European Journal of Operational Research 237(1) 217-230. 
  13. Kuo, C, S. S. Yang. 2013. The role of store brand positioning for appropriating supply chain profit under shelf space allocation. European Journal of Operational Research 231(1) 88-97. 
  14. Yang, S. S., Y. Chandra. 2013. Growing artificial entrepreneurs: Advancing entrepreneurship research using agent-based simulation approach. International Journal of Entrepreneurial Behaviour and Research 19(2) 210-237. 
  15. Chandra, Y., S. S. Yang. 2012. Managing disruptive innovation: Entrepreneurial strategies and tournaments for corporate longevity. Journal of General Management 37(2) 23-50. 
  16. Yang, S. S., F. Yang, K. Wang, Y. Chandra. 2009. Optimising resource portfolio planning for capital-intensive industries under process-technology progress. International Journal of Production Research 47(10) 2625-2648. 
  17. Chen, C., K. Wang, S. Wang, S. S. Yang. 2008. Price negotiation for capacity sharing in a two-factory environment using genetic algorithm. International Journal of Production Research 46(7) 1847-1868. 
  18. Wang, K., S. Wang, S. S. Yang. 2007. A resource portfolio model for equipment investment and allocation of semiconductor testing industry. European Journal of Operational Research 179(2) 390-403. 

FUNDING AND GRANTS

  • Principal Investigator (PI), Research Grant, Ministry of Science and Technology (MOST), Taiwan, 2017, 2018-2021
  • PI, Ta-Yu Wu Memorial Award Grant, MOST, Taiwan, 2021-2025
  • Co-investigator (Co-I), Research Grant, Higher Education Sprout Project, Ministry of Education (MOE), Taiwan, 2018
  • PI, Taiwan Experience Education Program (TEEP), MOE, Taiwan, 2017
  • Business Case Winner, Southampton Business School, University of Southampton, UK, 2016
  • Named Researcher in the Economic and Social Research Council (ESRC) funded £5 million Data Research Centre for Smart Analytics, UK, 2014-2019 
  • Research Committee Award, Essex Business School, University of Essex, UK, 2011, 2012, 2014 
  • Incentive Research Award, Essex Business School, University of Essex, UK, 2012
  • Early Career Researcher Grant, University of Melbourne, Australia, 2010 
  • Faculty Research Grant, Faculty of Business and Economics, University of Melbourne, Australia, 2009, 2010 
  • Doctoral Fellowship (full tuition and stipend), AGSM, USyd and UNSW, Australia, 2004-2007 

HONORS, AWARDS, AND DISTINCTIONS

  • Ta-Yu Wu Memorial Award, Ministry of Science and Technology (MOST), Taiwan, 09/2019
  • International Outstanding Young Scholar Award, Foundation for the Advancement of Outstanding Scholarship, Taiwan, 2017
  • Finalist for the Economic and Social Research Council (ESRC) Future Research Leaders Scheme, UK, 2012
  • Sasakawa Young Leader Fellow, Nippon and Tokyo Foundations, Japan, 2004-present
  • Retention of Outstanding Faculty and Research Staff, National Taiwan University, Taiwan, 08/2020, 08/2021
  • Staff Achievement Award, Southampton Business School, University of Southampton, UK, 2016
  • University Level Research Award, National Taiwan University, Taiwan, 01/2019
  • College Level Research Award, College of Management, National Taiwan University, Taiwan, 09/2018, 09/2019, 09/2020
  • Session Chair, Management II Division of MOST Annual Meeting, Taiwan, 11/2019
  • Panelist, Management II Division of MOST Annual Meeting, Taiwan, 11/2018, 11/2019, 11/2020, 11/2021
  • Keynote Speaker, the 5th Oxbridge Taiwan Scientific Symposium, Cambridge, UK, 06/2012
  • Invited Speaker, Research Career Development in Humanities and Social Sciences, New Faculty Orientation, National Taiwan University, Taiwan, 08/2020
  • Invited Speaker, Taiwan Scientific Symposium, Southampton, UK, 06/2016
  • Editors' Choice Award, 2021 Management Concept and Application Conference: Asian Business Management under Macroeconomic Uncertainty, National Taiwan University Management Review and Sun Yat-sen Management Review, Kaohsiung, Taiwan, 04/2021
  • Distinguished Paper Award, the track of Product/Process Innovation and Project Management at the Decision Sciences Institute Annual Meeting, San Diego, USA, 11/2010 
  • Excellent English Teaching Award, College of Management, National Taiwan University, Taiwan, 2021
  • Nominated for the Best Module Award for the Students' Choice Awards of the University of Essex Students' Union, UK, 2013

PROFESSIONAL ACTIVITIES

  • Editorial Board, Journal of Management and Systems (MOST MGMT-1 List; TSSCI), Taiwan, 2017-present
  • Guest Editor, Journal of Management and Systems (MOST MGMT-1 List; TSSCI), Taiwan, 2020-2021
  • Editorial Board, Journal of General Management (ABS 2, ABDC B; SCOPUS, SAGE Journals), UK, 2017-present
  • Guest Editor, Journal of General Management (ABS 2, ABDC B; SCOPUS, SAGE Journals), UK, 2012, 2016

PROFESSIONAL AFFILIATIONS

  • Institute for Operations Research and the Management Sciences (INFORMS) 
  • Manufacturing and Service Operations Management (MSOM) Society 
  • Production and Operations Management (POM) Society
MEDIA COVERAGE